Dine and Donate Returns: Hospitality Businesses Unite to Support Birmingham Children’s Hospital
On Tuesday 28th January, at Midlands Hospitality Network, Tonic Talent and Birmingham Women’s and Children’s Hospital Charity relaunched their ‘Dine and Donate’ campaign for its second consecutive year. Starting 1st April 2025 and running throughout the month, participating hospitality venues will invite guests to add a £1 donation to their bill to support the vital work of Birmingham Children’s Hospital.
Following the success of the inaugural campaign, which raised £21,636, the 2025 initiative aims to surpass last year’s total, with an increasing number of businesses getting involved. F1 Arcade, Simpsons, Clays, Cuubo, and The Grand Hotel Birmingham have registered their interest.
Creating a Brighter Future for Patients and Families
Funds raised for Birmingham Children’s Hospital Charity through ‘Dine and Donate’ will directly support essential improvements at Birmingham Children’s Hospital, with a major focus on transforming its entrance. The current entrance is cold, unwelcoming, and clinical, not resembling the place of care that it is. Through the charity’s £3m It Starts Here Appeal, this much-needed redesign will create a warm, child-friendly space, helping to ease anxieties for young patients and their families as they enter the hospital.
Conrad Brunton, Managing Director of Tonic Talent, shared:
“Dine and Donate is more than just a fundraising initiative; it’s a way for our industry to come together and create a meaningful impact on the lives of children and families in our community. Last year’s campaign demonstrated the generosity and heart of the hospitality sector, and I’m excited to see what we can achieve in 2025. By joining this initiative, businesses not only support a vital cause but also show their commitment to making a difference. Together, we can continue to build a brighter future for the young patients who rely on Birmingham Children’s Hospital.”
Helen Miles, Head of Corporate Partnerships at Birmingham Children’s Hospital Charity, said: “We’re over the moon to be continuing our partnership with Tonic Talent as they relaunch Dine and Donate for a second year. We were blown away by the support we saw for our hospital from so many of the region’s brilliant hospitality venues last year and a phenomenal amount was raised. We can’t wait to see where this ingenious initiative will lead this year.”
Join the Movement
Tonic Talent and Birmingham Women and Children’s Hospital Charity extend their heartfelt thanks to all participating venues and supporters for their generosity. With the help of the hospitality industry, we can make a lasting impact on the experience of over 100,000 children and families who rely on the hospital’s services each year.
To register your business for ‘Dine and Donate’ or to find out more, please contact bwc.corporatepartnerships@nhs.net.
About Tonic Talent
Tonic Talent is a leading recruitment agency specialising in hospitality placements, dedicated to connecting exceptional talent with outstanding employers. Through initiatives like ‘Dine and Donate’ and its Midlands Hospitality Network, Tonic Talent is committed to giving back to the industry and the wider community.
About Birmingham Women’s and Children’s Hospital Charity
Birmingham Women’s and Children’s Hospital Charity is dedicated to supporting the extraordinary care provided at Birmingham Children’s Hospital and Birmingham Women’s Hospital. The charity funds life-saving equipment, pioneering research, and facility improvements to enhance the patient experience. A key focus is the hospital entrance transformation, ensuring that children and families arrive in a space that feels warm, reassuring, and designed with their needs in mind. Every donation helps to create an environment where young patients feel safe and supported during their treatment.