Posted: 28th August, 2024

It is official – No and Low drinking is not a trend; It’s here to stay!

It makes great business sense to expand your no/low selections and encourage the teams to get out there and sell these great new drinks. However, it’s hard to know where to start with these drinks – How do we price them? What are the options out there? Do I really need a selection; surely having a non-alcoholic beer in the fridge is enough?

This session aims to answer these questions and many more, alongside samples of some delicious NA drinks. Shell from We Recover Loudly and Arron from Let’s Push Things Forward have combined forces for this session, to bring their ultimate guide to crafting a business-winning non-alcoholic drink programme in your bars, hotels or restaurants.
Join us for the afternoon where Shell and Arron will be discussing:

* Why you should be offering more non-alcoholic drinks
* What is the customer profile of the person who is ordering these drinks (HINT it is not people who do not drink!)
* No and Low mixology 101
* How to tailor your drink selection
* How to format and price a no and low drink menu
* Staff training for success.

They will be joined by Anita from Lyre’s who will be discussing their incredible range of spirit alternatives.  They will also be handing out samples of the soon-to-be officially launched The Pathfinder, a fermented and distilled hemp-based liquid with an intense flavour and aromatic characteristics of a spirit, with none of the harmful effects of alcoholic beverages.

A great afternoon of delicious drinks, useful and usable information and of course some awesome networking!

Location: The Compound, 80 Water Street, Birmingham
Time: 3pm arrival for a 3:30pm sit-down
Finish: 5:30/6pm

We encourage everyone to stay back afterwards to chat and make some connections.  Top snacks for the afternoon have been kindly put on by the incredibly generous Baked in Brick.

Email caitlin.allwood@tonictalent.com to book.
Meet Our Speakers
Shell is a hospitality veteran with 18 years of front-of-house experience in operations, training, and business development, having worked with top London restaurant groups like Hawksmoor,Gaucho, and Polpo.

After experiencing a life-changing burnout in late 2020, she shifted her focus to improving mental health in the industry by addressing the hidden epidemic of addiction.

Her podcast, We Recover Loudly, serves as a platform for discussions on substance abuse and recovery within the hospitality sector, emphasising that thriving careers can coexist with recovery.
Shell also conducts onsite workshops to promote an inclusive drinking culture, offers coaching for managers, and provides one-on-one mentoring as a qualified recovery coach for hospitality leaders addressing their relationship with drugs and alcohol.

Diagnosed with autism, ADHD, and dyslexia, Shell also advocates for supportive environments for neurodiverse individuals and provides training in this for hospitality businesses.
In her spare time, she is the resident agony aunt for Low No Drinker magazine and enjoys brunch with her sassy sausage dog, Milo.
Arron is a hospitality veteran with nearly 20 years of experience in the industry. He took the not-so-unusual route of going to university, realising that the course he chose wasn’t for him, and instead fell in love with the hospitality industry.

He has worked all over the UK, from small boutique independents to multi-chain operators. He has broken world records, trained hundreds of people, and developed (and beaten) alcohol addiction.
Since moving out of frontline hospitality, Arron has started his own consultancy and coaching business, Let’s Push Things Forward.

He is a qualified Recovery Coach on a mission to reshape the industry by not just amplifying the Low & No space but also supporting addiction recovery and support.

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