General Manager

General Manager | Welsh Marches Border Country | £55,000 – £65,000 per annum

What’s in it for the successful General Manager?

• Salary £55,000 – £65,000 per annum, dependent on experience
• Profit share scheme on successful completion of probation
• Company benefits package
• Genuine autonomy to run the operation as your own
• Reporting directly to hands-off owners who back their people
• Pre-opening involvement from the ground up
• A growing portfolio with real opportunity to progress as the business expands
• A rare opportunity to shape a brand new, multi-revenue hospitality concept in a characterful border market town

Tonic Talent has partnered with our client to recruit a General Manager for an exciting new opening in the Welsh Marches, within easy reach of Welshpool, Oswestry and Shrewsbury. This is a genuine rarity in the market. A boutique, multi-revenue operation combining a café, bar and brasserie with six letting apartments, set in a characterful country town with real community identity. The incoming General Manager will lead the pre-opening phase, shape the culture and the guest experience from day one, and take full commercial ownership of everything under the roof. The owners are experienced, ambitious and intentionally hands-off. They want a GM who thinks and operates like a business owner, not a manager waiting for instructions.

What are we looking for from General Manager candidates?

• Proven General Manager experience within a quality-led hospitality operation, hotel, inn, boutique property or food and beverage-led venue
• Experience across multiple revenue streams, food, drink and accommodation desirable
• Pre-opening or new opening experience a strong advantage
• Commercially sharp, confident, owning P&L, revenue targets and cost control
• A natural host with high personal standards for the guest experience
• People-focused leader, able to recruit, develop and retain a team in a competitive rural market
• Comfortable working with genuine autonomy and minimal day-to-day oversight
• Connection to, or genuine appetite for, life and work in a rural border community